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Ethos Review

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Reviews 3753

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

obim24

2026-02-02

The great experience

Five stars for the process it took to get signed in and to get a policy , very smooth easy and straight. Literally less than 15mins you’re done . Great policy quick and efficient.

Keesha Brundridge King

2026-02-01

Tmarie was great !!!

Tmarie was great !!!

Patricia Mahone

2026-02-01

I had no problems

I had no problems

Customer

2026-02-01

Great service

Great service, very easy to use.

Ismael Beloso

2026-02-01

Excellent application process.

Excellent application process.

J. F.

2026-02-01

Ultimately worth it...

At first, it seemed kinda basic... online questions, but the sliding scale of how much coverage vs. how much per month was handy. A person called to check on me via phone a few times, which was helpful. I ultimately decided that protecting my family and their future was important. I made the payment then got a 3 separate receipts and information, explaining my policy, and the important information to my contract. It's definitely a company of the future. I have peace of mind knowing that I am covered. Would recommend them, if you want to ensure your family will be taken care of. J.F. 46 M. PNW

Kenneth Pionke

2026-02-01

It was very easy to apply for insurance…

It was very easy to apply for insurance and Josh Remter was a great help in getting it taken care of. I feel better about having the coverage for our future.

Zachary Baker

2026-02-01

Zach

Good experience

Sherri

2026-02-01

They made the process simple.

They made the process simple.

Mary L.

2026-02-01

Fast and easy process with great…

Fast and easy process with great coverage.

Katie McC

2026-02-01

Very easy and streamlined process

Very easy and streamlined process

Wendi Velis

2026-02-01

The application process was simple

The application process was simple, easy, and surprisingly fast.

Patrick Hofer

2026-01-31

Easy and quick

Easy and quick

Dylan Jasinski

2026-01-31

Very easy to setup!

Very easy and great price!

Daniel Riggs

2026-01-31

Great job!

It was easy to do on your own.

Eric Latimer

2026-01-31

ITS EASY AND SIMPLE.

ITS EASY AND SIMPLE.

Andrea March

2026-01-31

easy and fast

easy and fast

Derek Stone

2026-01-31

Quick and easy

Quick and easy way to get life insurance

Kathryn E.

2026-01-31

Quick and Easy, even with diabetes

The questions were straightforward and easy to answer. The process took only a couple minutes and I received my approval even as a diabetic with hypertension.

Melissa Villa (Brenden's Mom)

2026-01-31

Easy and thankful I have peace of mind!

Easy process!

Brandon Bailey

2026-01-31

Fast

Fast and easy

Jeffrey Stone

2026-01-31

Easy fast amazing

Easy fast amazing

Rachele

2026-01-31

Direct and concise

Direct and concise! I love it!

Justin

2026-01-31

easy and affordable

easy to apply and affordable

Michelle Lancaster

2026-01-31

Very happy customer

I had a great experience get my policy set up. The agent I worked with is awesome. He gave me very good and trustworthy guidance and made the whole process was very easy and smooth.

Jennifer Dilcher

2026-01-31

Daniel was very helpful and polite

Daniel was very helpful and polite. Id recommended him to anyone

Ping Pickard

2026-01-30

Agent Marivic Itoh explained everything…

Agent Marivic Itoh explained everything so I can understand and she was very helpful.

Kiran prasad Sharma Bhattarai

2026-01-30

For your family

Easy, fast and as needed. Good customer service.

Brianna Vigil

2026-01-30

Everything was quick and easy to apply …

Everything was quick and easy to apply and obtain coverage. After the loss of my brother I realized I needed to protect my children’s future and this was the perfect starting point

Brian Cluskey

2026-01-30

Easy to use insurance sign up

The process was seamless and easy to navigate resulting in affordable coverage.

Daniel Murray

2026-01-30

Agents are extremely positive and easy to work with

Josh was extremely positive and personable and made the process seamless

Melissa Sturk

2026-01-30

Easy peasy!

Easy peasy!

Kimberly

2026-01-30

Great

The process was seamless.

Miguel

2026-01-30

Honestly everything has gone well

Honestly everything has gone well. I qualified quickly and got a very reasonable rate that I can afford. Thank Ethos for making sure my family is protected just in case.

Edna Smith

2026-01-30

Easy and fast

It was easy and you didn’t take forever

Valued Customer

2026-01-30

Easy to apply

Easy to apply, decision within a few minutes!

Keishana Larose

2026-01-30

The process is seamless

The process is seamless

Doug Masi

2026-01-30

Excellent and quick to review and get a…

Excellent and quick to review and get a quote.

Keishana Larose

2026-01-30

Easy and convenient!

Easy and convenient!

Edward Pheasant

2026-01-30

quick and easy

quick and easy

Wells

2026-01-29

Very easy

Very quick, thorough, and easy to understand

Brandy Soncrant

2026-01-29

I was Hesitant At First

I was hesitant for a long while to get life insurance because I thought it was going to be a long process and honestly I didn't want to mess with it, I actually had a tiny bit of anxiety. I read around 100 reviews and decided to go with Ethos, to my surprise it was easier than ever expected. It literally took 10 minutes and it is very affordable. I couldn't be happier, I definitely recommend Ethos for your life insurance needs.

Donita Frantz

2026-01-29

Easy on line application

Easy on line application

William Miller

2026-01-29

Easy to navigate

Easy to navigate

Adrianna Dunnock

2026-01-29

Easy quick and painless

Easy quick and painless

Bryana Kappadakunnel

2026-01-29

Got the best rate

Got the best rate. Process was simple. Feel confident in my choice.

Rodney Hewitt

2026-01-29

Fast and easy way to start or add life…

Fast and easy way to start or add life insurance!

Matthew Byers

2026-01-29

Quick and hassle free

Quick and hassle free process with good customer support!

Daniel Tristan

2026-01-28

Great Customer Service

Our representative, Kaleb Batchelor, was fantastic! This was our first time asking about life insurance, and he was friendly, knowledgeable, easy to talk to, and a great advisor. The whole process took just 15 minutes, and now we feel protected.

Richard Campbell

2026-01-28

Spoke with an agent today

Spoke with an agent today, from the time I started the process, until I was approved, it was a very simple process and only took about 15 minutes. My agent walked me through everything, so zero confusion.

Alesha R

2026-01-28

The sign up process was very easy and…

The sign up process was very easy and straight to the point!!!

Donna Stallworth

2026-01-28

The process was simple

The process was simple. Easy-to-use and follow instructions _ thank you. Feel much better knowing that I'm covered.

Jayne Pate

2026-01-28

So simple to use

So simple to use

Kiran prasad Sharma Bhattarai

2026-01-28

Great and easy

Great and easy. Still communicate with customer service and is legitimate, and good additional suggestion for me and family...looking forward to better family secure...

Deonte Beberry

2026-01-28

Great communication skills got me where…

Great communication skills got me where I needed to be

Elizabeth

2026-01-28

straightforward process

straightforward process

Karlous Miller

2026-01-28

Easy, fast

Great experience

Jeffery Adler

2026-01-28

Jacob was great

Jacob was great. He walked me right through the process and I was covered within minutes! Great rates and benefits!

Carroll Bond

2026-01-28

The mobile app is very user friendly.

The mobile app is very user friendly.

Bich-Lien Homerick-Bautista

2026-01-27

I found Clifford to be quite…knowledgeable and helpful

I found Clifford to be quite knowledgeable about the program and he was very courteous and he seemed to know how to answer all the questions

Karen Pride

2026-01-27

Quick response easy to understand .

Quick response easy to understand .

JOSEPH JUCKNIK

2026-01-27

The whole process of getting insurance

The whole process of getting insurance was fast and the questions were easy to understand and very clear in what was being asked.

Felicia Creque

2026-01-27

When is direct deposit withdrawal…

When is direct deposit withdrawal coming out funds are available..Just want to insure that future requested auto pays are securely processed

Anitra Gwin

2026-01-27

Excellent rates

Easy to apply, great rates!

M Donalson

2026-01-27

Process was quick and easy!!

Process was quick and easy!!

Consumer

2026-01-27

Great Company Great Service

This company has made having whole life insurance affordable- with an efficient user-friendly process- & excellent customer service!!

Glenn Castro

2026-01-27

Done in minutes

Simple and easy to apply

Michael Cline

2026-01-26

😊😊😊😊

Great costumer service, friendly and knowledgeable

Carol Yaun

2026-01-26

Trust

The website is easy to use

Belinda Richard

2026-01-26

On time accuracy availability…Punctuality

On time accuracy availability prediction accounted for on base que at appropriate time

Ricardo Mendigutia

2026-01-26

My agent was very professionally…part of the reason I signed on was because of his patience and professionalism.

My agent was very professionally personable and very knowledgeable and informative.

Elijah Carter

2026-01-26

Super easy!

Super easy!

Adelina Hanson

2026-01-26

Seamless process from the quote to…

Seamless process from the quote to issue of the policy. All done on my phone.

Kate and Barbara Fisher

2026-01-26

So easy and fast.

So easy and fast.

Ilcs General Contracting

2026-01-26

Easy application

Easy application Fast decisions

Li Post

2026-01-26

Speedy and Easy!

The entire process took just a few minutes and was super easy!

Jennifer H.

2026-01-26

So easy to use!

So easy to use!

Shirley Gilliam

2026-01-26

Great rep Mark Hampson

Great rep Mark Hampson

Isaias Olmedo

2026-01-26

Life insurance made easy

Easy process best of all no med exam.

Heath Borum

2026-01-26

Love how easy it is to acquire insurance

Love how easy it is to acquire insurance

Erik Butters

2026-01-26

Simple and easy

Simple and easy

Shawn

2026-01-25

Fast easy and fair rates for the policy…

Fast easy and fair rates for the policy I chose.

Bethany Swogger

2026-01-25

Simple process

Simple process, thank you!

Temperance Bethea

2026-01-25

Easy completion process

Easy completion process

Single mom

2026-01-25

Easier than I thought

My agent was very helpful, professional, patient. I would highly recommend.

RFinley-Orlando Area

2026-01-25

Quick and Easy…

When people said this was quick and easy, they weren't lying. I feel much better knowing that my wife will be okay after I'm gone.

Benjamin Twumasi

2026-01-25

The anchor in the storm of life

Very great company who have made me realize that I have to secure my life for my love one. The agent was great and very knowledgeable about she doing.

Brenda Elem

2026-01-25

I like the fact that I could do my…

I like the fact that I could do my application online.

Julie Hughes

2026-01-24

Great experience with Brian!

Great experience with Brian!

Thomas Berset

2026-01-24

Awesome easy to apply

Awesome easy to apply

Bruce Cavossa

2026-01-24

Review

Easy application for coverage

Ronald Alford

2026-01-24

Fast and easy

Fast and easy

Anthony F

2026-01-24

Easy to use and nice interface

Easy to use and nice interface

Kevin Pietruszynski

2026-01-24

Such a great and easy experience

Such a great and easy experience, would highly recommend to others !

Jessica Fuentes

2026-01-24

Excellent

Such a great experience and coverage

Customer

2026-01-24

Super easy process

Super easy process. I would highly recommend this product!

DESIREE BECK

2026-01-24

Very efficient and kind

Very efficient and kind

Tolo Maafu

2026-01-24

Straightforward and easy online process!

Straightforward and easy online process!

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