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Ethos Review

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Reviews 2665

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

MiMi Morrison

2025-06-28

Easy Process

Getting approved was easy. They made the process stress free. Everything was organized nicely.

Consumer

2025-06-27

Grate

Cause the benefits and the people feed back means the most to me

Dean S

2025-06-27

Great service

Adrian was great explaining everything to me and answering all my questions

Heather Piper

2025-06-26

Ease of use and affordability are…

Ease of use and affordability are amazing

Faisal Hasan

2025-06-26

80 years old

Thanks for approving me for $400,000 term life insurance. I am happy that you are covering me till 80 years old. I am at my 40s and didn't know I would get covered. Thanks a lot.

Keturah A

2025-06-25

Great Insurance

Great Insurance

Marlene Carlton

2025-06-25

So far my experience has been good

So far my experience has been good

Annie Batway

2025-06-25

Super easy to get started

Super easy to get started

Nataliya Makarova-Skeans

2025-06-24

I loved the representative

I loved the representative. He was very helpful and knowledgeable

Kate Foreso

2025-06-23

Easy to follow

Easy to follow

DERMONT NORWOOD

2025-06-21

Easy and very smooth

Easy and very smooth

cramerhunts

2025-06-21

Fast

Fast, simple, and efficient.

Allen Collins

2025-06-21

Online application process was very…easy to navigate

Online application process was very simple and easy to navigate. I did have a question at the end which a representative at Ethos was quickly able to resolve.

María

2025-06-21

She was an amazing agent

She was an amazing agent, explained everything so good best agent

Dirty Frank USMC

2025-06-20

The website was very user friendly for anyone. user friendly and…

The website was very user friendly and then A local rep called me which I really thought was a nice touch.

Shawn Eckstein

2025-06-20

Easy to do and straightforward

Easy to do and straightforward

George

2025-06-19

There are very competent people at Ethos

When I decided to write my will I was recommended to use Ethos online service. I have to admit that this service is really simple and fast and the process can be finished in 10 minutes under usual conditions. However, I am not a simple client. I had a lot of addition questions. Mr. Phil Davis from Ethos comprehensively and patiently answered to all my questions by phone and gave me very valuable advices. I suspect that his service was even beyond his duty. I will never hesitate to recommend Ethos, where Mr. Phil Davis provides so exceptional service to all my friends.

Bev

2025-06-19

Easy and convenient without having to…

Easy and convenient without having to explain your life to an agent.

Larissa B.

2025-06-19

Easy to get covered

I was shopping for Life Insurance for such a long time with no success. I was almost giving up when I found Ethos. They made the whole process very easy from beginning to end. I would recommend Ethos to anyone now.

Arm H

2025-06-18

The customer service/agent was…

The customer service/agent was excellent!!

Charles Vinson

2025-06-16

The young lady answered all my…

The young lady answered all my questions and put my mind at ease great job

Nancy Miller

2025-06-16

George was very helpful and we got the…

George was very helpful and we got the coverage we needed :)

Geneva Jacobs

2025-06-12

David was polite and he gave me all the…

David was polite and he gave me all the information that I needed to know and he was very helpful

Carolyn Elrod

2025-06-12

Very easy process

The process of signing up for insurance is very simple. you select your preferred amount of coverage, answer a bunch of questions, then get a rate for coverage they suggest. you can adjust that coverage up or down to get a rate and coverage your comfortable with. The rate you get will be unchanged for with 10 or 15 years, whichever you select. So your price won't change until then. I got my quote, thought about it for a day, then got my life insurance in roughly 10 minutes. The bonus is that if you do take out life insurance, you get free estate planning included, which is what directed me to Ethos in the first place. That alone has a value of over $800.

Al

2025-06-12

Very smooth process start to finish.

Very smooth process start to finish.

Bob Rostro

2025-06-11

Very simple application process quick…

Very simple application process quick response I would recommend it

Anita Turner

2025-06-10

☺️🤩🤩🤩🤩🤩🤩🤩

☺️🤩🤩🤩🤩🤩🤩🤩🤩🤩

Patricia King

2025-06-09

Great Experience

I love the cost of my service and plan. It was not so expensive!

Carlos Gallardo

2025-06-09

RELIEF

Easy! Affordable! Providing A Great Sense Of Relief Knowing That In The Event Of Anything Unfortunate Happening, My Loved Ones Are Taken Care Of. Thank You!!!

Chasity Wilcox

2025-06-09

Very easy

Very easy, smooth process

Meghan Reed

2025-06-08

It was very easy to sign up and they…

It was very easy to sign up and they had plans available for lots of budgets.

Steve G

2025-06-08

Fast and simple setup

Simple questionnaire. Decent rates.

Tony Clark

2025-06-08

Got an answer without all the adds and…

Got an answer without all the adds and junk that normally comes with these things. Easy questions to answer (including wife birth date).

Customer

2025-06-08

It was very clear and to the point…

It was very clear and to the point conversation without waisting my time

Jennie Stafford

2025-06-08

Great customer service

Great customer service

Edelia Canary

2025-06-07

easy process

easy process, got a call at the end to get questions answered, Gabriel was great

Brandon Williams

2025-06-07

Kayla made the experience seamless

Kayla made the experience seamless, everything was explained perfectly and getting life insurance was made super simple.

Sheri

2025-06-06

The simplicity of the process

The simplicity of the process and the abiltity to see what my coverage would be based on what I could afford monthy. When going through questions, having the icon for explantion on certains questions was extremly helpful!!

Larry Baldwin

2025-06-06

Same coverage, but fast and efficient!

I had been waiting for more than three months for the process to be completed with another insurer, and Ethos Life gave me the same coverage in minutes. JJ (John) Coulter called immediately to check and ensure I didn't have any additional questions.

Karen

2025-06-05

Pleasantly surprised that it was this…

Pleasantly surprised that it was this easy to sign up for term life insurance.

Micah

2025-06-05

Quick and easy

Quick and easy

Carroll Jefferson

2025-06-04

Happy Customer

Process was not long and the agent was able to explain the policies that were available that would meet my needs. A professional in every aspect.

dz

2025-06-04

So easy to do something good for my gamily

Easy, clear, fast

J Howze

2025-06-04

Agent was knowledgeable

Agent was knowledgeable, efficient and courteous.

Jonah Issah

2025-06-02

I am happy with the policy from the…

I am happy with the policyfrom the company . I wanted a policy that has all with a reasonable amount and trust me the company did. Speaking with the service team got me exactly what I was looking for. The only reason I gave 5 stars is the fact that I had the best deal.

Alyssa J.

2025-06-02

The approval process was extremely…

The approval process was extremely simple and super fast! I don't think it even took 10 minutes from start to finish. It feels good to have coverage if my spouse were to pass away to help myself and our son be able to not have to struggle financially to cover my husband's final expenses.

Joseph Sereno

2025-06-02

My rep was very knowledgeable and…

My rep was very knowledgeable and helpful

Randy Polasek

2025-06-01

Super quick and easy!

Super quick and easy!

Darene Willis

2025-06-01

Ethos is GREAT

This was a short and easy process to get the coverage I wanted at a rate that I can afford. Thank you for making this happen so efficiently and effortlessly and I won’t change anything.

Kokou Apla

2025-05-31

The application was quick and George…

The application was quick and George was nice e to me on phone

Edith Nyawira

2025-05-31

It was very simple to do the…

It was very simple to do the application and the call from the team member firmed up everything

Jason

2025-05-30

Quick and easy!

Quick and easy!

jaysen foster

2025-05-30

It was very easy

The agent was friendly and helpful make the process easy

charles chambers

2025-05-30

The application was an easy process

The application was an easy process, there were several options and price points though I thought some options were high based on my health, Ethos was more reasonable than other companies and Had so many more reviews!

ifredi torrest

2025-05-30

Quick

Quick, easy, to the point!

Lorraine

2025-05-29

My oldest daughter follows and is a…

My oldest daughter follows and is a member of Tony Gaskins and she referred me to his site for life insurance. The process was easy and detailed. It took only minutes to complete and get approved. The ease of the site was helpful.

Nick Howard

2025-05-29

Super easy to get started!

Super easy to get started!

J Kofakis

2025-05-29

Very easy to apply and get approval

Very easy to apply and get approval

Alison Provines

2025-05-28

Quick and Easy!

Getting new life insurance can be scary! This process was not. Only took a few minutes and gave me a great deal because I'm healthy and a free Will and Trust!

Dan Bjork

2025-05-28

The process was simple and easy and…

The process was simple and easy and only took less than 15 minutes to complete the application.

Kathy Sanchez

2025-05-28

Ethos made it very easy

Ethos made it very easy to apply and get coverage for my family.

Darceal Gates

2025-05-27

So far so good

So far so good

Tyisha Nelson

2025-05-27

Process was seamless.

Process was seamless.

Timothy M.

2025-05-26

As expected

As expected. Process was smooth. Had my policy within 30 minutes.

Ronda Harvey

2025-05-26

Excellent experience

Excellent experience. Glad to have a life insurance policy with a savings component.

Brent Eason

2025-05-25

Easy and well priced.

Easy and well priced.

Weston Goodwin

2025-05-24

Great service

Great service. I was promptly contacted by a representative and he was helpful with assisting me with finishing policy.

Connie Horstman

2025-05-24

Best customer experience ever

Best customer experience ever working with an insurance person. I received a phone call from Brian A., after I filled out a survey to check on rates on life insurance. Brian works at Ethos Life Insurance. He called to ask if I had any questions or if I needed help with the process of getting insurance. He was very pleasant and patient with me even though it took a few phone calls to follow up with me (This was on my part) he remained positive and very helpful. He kept his word when he stated that he would return a call. He walked me through the entire process he even stopped to explained things to me when I had questions. Brian is the best example of what customer service should be. Thank you, Brian for calling me and being honest throughout the process. It made choosing and obtaining life insurance very easy. There was no frustration at all. C J H

Jessica

2025-05-23

Quick and Easy

The service was easy to understand, had lots of options, and was quick to set up from my phone.

dinah alfaro

2025-05-23

The sign up was fast & very user…

The sign up was fast & very user friendly. I was extremely satisfied with the process.

Carlos Jimenez

2025-05-22

Easy to setup and user friendly page.

Easy to setup and user friendly page.

MISTY R.

2025-05-22

Quick and easy application.

Quick and easy application.

Laura J Brockenberry

2025-05-22

It was quick and easy and they didn’t…

It was quick and easy and they didn’t ask a ton of stupid questions!!

Chris

2025-05-22

Very easy process

Very easy process! Patrick Duggan was very helpful and was not pushy. Thank you

Richard Chacon

2025-05-21

Easy peasy

Easy peasy, no hassle

Kelli Shay Preuss

2025-05-21

Simple

Simple, quick. Pleasant experience

Monica Burgat Jackson

2025-05-21

It was super convenient and easy to…

It was super convenient and easy to navigate, and faster than I thought it would be. I am also pleased with the price/coverage.

Norberto Mendoza

2025-05-20

Easy fast and I love it.

Easy fast and I love it.

Qais

2025-05-20

Amazing

Refreshing when a viral high-tech company actually does what it advertises. Great service, easy, and just works!

christine thompson

2025-05-20

Responsive

Responsive! Great pricing options!

Jessica Coffey

2025-05-19

Simple

Simple, easy, fast, complete.

Eve Boone

2025-05-19

The service was amazing

The service was amazing. I received guidance through the process of signing up and all questions were answered. The rates were also very reasonable!

customer Ivory Wilder

2025-05-18

Steve was patient and remarkable in…

Steve was patient and remarkable in helping me get my life insurance. He followed up and took his time.

Michael Brajdic

2025-05-18

Great and easy

Very easy to establish term life insurance.

Alissa Hyde

2025-05-17

The salesperson was friendly and…

The salesperson was friendly and knowledgeable.

Barry Brown

2025-05-17

Easy and understandable. I need coverage related to concern for the future and ethos provided the coverage. I thank them. It will protect my family if and when I am gone. Thank you ETHOS!

Easy and understandable. I need coverage related to concern for the future and ethos provided the coverage. I thank them. It will protect my family if and when I am gone. Thank you ETHOS!

Tracy

2025-05-17

Easy and Clear

Everything was easy and throrough and follow up phone call from agent was helpful

John Shannon

2025-05-17

The process was easy and hassle-free.

The process was easy and hassle-free.

Bridgette Carter

2025-05-17

Easy and fast

Easy and fast! Love it ethos shops around for you and does lots of the work. They welcome if you’ve done some shopping around yourself. Their here for you to get the best rate.

Isabel Calderon

2025-05-16

My experience was fast and simple made…

My experience was fast and simple made that way by the trusted agent that brought such excellent service

CDM

2025-05-16

Extremely easy and streamlined…

Extremely easy and streamlined experience. Was approved in less than 15 minutes. Rates were better than I expected.

Richard Corley

2025-05-15

Great Service and knowledgeable and the…

Great Service and knowledgeable and the service starts as soon as you sign up, all the other companies make you wait 2 to 3 years before you get full coverage.

Mark Adkins

2025-05-15

Life insurance made simple

Life insurance made simple

Joe

2025-05-15

Real person on the phone

While going through the quote process a representative called. What a help he was. Walked me through the rest of the quote process. Answered all my questions. Went through the entire process with my wife. What a pleasure it was being assisted by a real person. Thanks so much.

J Stud

2025-05-14

The process was easy to navigate

The process was easy to navigate, and the price is very reasonable.

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